Tuesday, August 16, 2011


The Philadelphia Collection will return this fall season. The series of independently-produced fashion & style events will take place throughout the entire city of Philadelphia from September 12 to September 24.

The Philadelphia Collection was founded in 2010 with a mission to promote the city and all aspects of its fashion economy, including its impressive “collection” of retailers, stylists, designers, modeling agencies, design schools and more. More than 70 events took place throughout ten days attracting hundreds of attendees and engaging members of the fashion and style community to celebrate all things fashion in Philadelphia.

“Last year’s inaugural Philadelphia Collection achieved astonishing results. Not only did it help drive business to the city’s retailers and designers, but it turned a spotlight on our style community and significantly strengthened Philadelphia’s presence on the map of having a healthy and robust retail and design industry,” said Melanie Johnson, Office of the City Representative. “It was a no-brainer to bring the Collection back this fall.”

This season, The Philadelphia Collection 2011 will feature participation of the city’s top fashion and style establishments offering nearly 100 fashion-related events. This year’s Collection will also introduce a series of thought-provoking, fashion-themed panel discussions featuring experts from across the country. Behind The Brand: Entrepreneurial Fashion will feature Marc Worth, CEO, Stylus Network; Rachel Leigh, Owner, Rachel Leigh Jewelry; Neil Blumenthal, Owner, Warby Parker; Craig Von Schroeder, Owner, Commonwealth Proper; and Mary Dougherty, Owner, Nicole Miller Philadelphia Franchise. Other panels include Basics of Fashion Blogging, The Ethical Fashion Movement, Fashion Journalism and Public Relations, and Managing Your Brand: The Business of Fashion.

“Earlier this year, Philadelphia was named one of America’s top 10 shopping cities by Forbes,” said Michelle Shannon, Vice President, Marketing & Communications for Center City District. “As our retail and design talent continue to strengthen and flourish, it’s important to showcase and step up the visibility of these individuals and businesses, and we feel that the Collection does just that.”

Additional details of The Philadelphia Collection 2011, including more than ten “Featured” events and a grand finale event to conclude the series, will be announced at the September 8th press conference held on Philadelphia’s historic Fabric Row on Fourth and Bainbridge Streets.

Main sponsors and supporters of The Philadelphia Collection 2011 are the City of Philadelphia, the Center City District, the Philadelphia Retail Marketing Alliance, Philadelphia Style Magazine, Arrow Swim Club, and MY 106.1 FM. Additional support comes from Four Seasons Hotel, Hotel Palomar, The Rittenhouse Hotel, Sofitel Hotel, Expressions Model and Talent Agency, FBH The Agency, Reinhard Model and Talent Agency, Wilhelmina Models, Apple Store Walnut Street, Ballard Spahr, and Skai Blue Media.

A complete list of all events will be available at
www.thephiladelphiacollection.org. Join the conversation on twitter @philacollection and facebook.com/thephiladelphiacollection. 

Thanks for Reading!

-Kia Denise

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